Avi Weisfogel, a NJ dentist with a background in marketing, had been practicing dentistry for over a decade. He had built his practice from scratch into one of the premier dental practices in the Old Bridge, NJ, area. Over a period of a year or two, he slowly came to the insight that many disease processes with etiologies in the mouth, head and neck area had early signs that could be easily recognized by dentists. Being an expert in marketing, he started looking for one of these diseases that may be underdiagnosed or undertreated.
After a couple years of intense personal research, he had found what he was looking for. Sleep apnea, a potentially fatal condition, went undiagnosed in almost 90% of those who suffered from it. It wasn’t until the disease’s late stages, when treatment became more difficult and many of its effects were likely to be irreversible, that patients sought treatment from their doctor. Weisfogel reasoned that dentists would be in a particularly favorable position to diagnose this ailment, being in close proximity to the head and neck region as well as performing routine examination of the structures of the mouth, which are often implicated as primary causes of sleep apnea.
This led Weisfogel to develop a unique protocol for the diagnosis and early treatment of sleep apnea in the context of dental medicine. The concept has largely been proven a success over the last few years. Dentists who have taken the courses offered by Avi Weisfogel’s company, Dental Sleep Masters, have successfully diagnosed and treated thousands of sleep apnea cases, catching many in the early, treatable stages that would have almost certainly progressed to much more serious disease without their timely intervention.Through his innovative diagnostic methods, Weisfogel has transformed the way dentistry is practiced in the United States and has saved countless lives in the process.