Lori Senecal is a women CEO and leader in the marketing and advertising world. Lori Senecal became CEO of Crispin Porter + Bogusky and the company has seen amazing results ever since. Boosting Revenue by over 21% she has turn the company into an average performer into a standout, pushing risky and unique campaigns that are tailored to the individual product.
What’s most notable about her leadership style is ensure that no idea goes unconsidered how each campaign doesn’t follow the same boilerplate methods each time. Lori understands that things that were effective for one campaign are not necessarily effective for another.
According to Ad Week, campaigns for highly interactive products featured campaigns that were equally interactive. When marketing the latest installment in the NBA 2K series, CP + B designed and set up an in game feature that allowed to link their Fitbit activity to the game, earning stat increases for there in game basketball team.
For a market filled with many competing services, they designed and promoted new ways for the product to benefit its users. For classified ad app LetGo they created the commercializer allowing users to create good-looking professional TV style advertisements for users to promote their products. By helping users to promote their products, not only did the app become more useful, it also was able to spread in terms of actual downloads reaching over 45 million just recently.
It is this model of unique but approachable Business campaigns that has helped Lori Senecal achieving success that she has in her company. For her marketing and advertising is more than getting the word out, a good campaign can add value to the product and even offer insight to the client about how to improve their offerings beyond the company’s current product offerings. For Lori, risk has paid off in a big way, and differentiated her from the rest of the marketing world in a big way.