In the food industry you could probably say that the buck begins and ends with a company that is known as OSI Group LLC. The company is based in the mid-western United States and it has been a force in the food business for many years now. The company that exists today once started out as family-owned food business that would later go on to be one of the biggest suppliers for the fast food chain McDonald’s in the mid-west at one point in time. At that time OSI Group LLC played a big role in the success that McDonald’s had achieved in the mid-western United States. However being the supplier to one of the largest restaurants in the world was not enough for the team that led OSI Group. The company would go on to grow to be much more than a vital regional supplier to a restaurant. It would set its sights beyond the region and later on beyond North America.
As the business community buzzes about the importance of taking up market share in industries overseas such as China, the OSI Group enters its second decade operating in the East Asian country. The OSI Group LLC established its presence in the Chinese food market nearly 20 years ago beating other companies to the punch. Today, according to Food and Drink International magazine the OSI Group has positioned itself to become the biggest producer of chicken products in the Chinese market proving that with the right strategy companies can have success in international markets. For any long time observer of OSI Group LLC this should be no surprise. The company has taken pains to be strategic about the way that it operates when it enters a new national economy.
Dave McDonald, who currently serves as the company’s chief operating officer and as its president spoke to this when he sat down with Food and Drink International to discuss the company’s strategy. Drawing from the interview that OSI Group LLC president and chief operating officer Dave McDonald gave to Food and Drink International, part of reason that the OSI Group LLC has been successful in its international endeavors is the fact that it employs locals who are knowledgeable about doing business in a specific market. This allows the OSI Group LLC to localize its strategy in a way that is suitable for the needs of a given economy versus applying a one size fits all strategy to all of its business endeavors that happened to be located overseas.
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