Lori Senecal: Unique approaches to classic marketing problems

Lori Senecal is a women CEO and leader in the marketing and advertising world. Lori Senecal became CEO of Crispin Porter + Bogusky and the company has seen amazing results ever since. Boosting Revenue by over 21% she has turn the company into an average performer into a standout, pushing risky and unique campaigns that are tailored to the individual product.

What’s most notable about her leadership style is ensure that no idea goes unconsidered how each campaign doesn’t follow the same boilerplate methods each time. Lori understands that things that were effective for one campaign are not necessarily effective for another.

According to Ad Week, campaigns for highly interactive products featured campaigns that were equally interactive. When marketing the latest installment in the NBA 2K series, CP + B designed and set up an in game feature that allowed to link their Fitbit activity to the game, earning stat increases for there in game basketball team.


For a market filled with many competing services, they designed and promoted new ways for the product to benefit its users. For classified ad app LetGo they created the commercializer allowing users to create good-looking professional TV style advertisements for users to promote their products. By helping users to promote their products, not only did the app become more useful, it also was able to spread in terms of actual downloads reaching over 45 million just recently.

It is this model of unique but approachable Business campaigns that has helped Lori Senecal achieving success that she has in her company. For her marketing and advertising is more than getting the word out, a good campaign can add value to the product and even offer insight to the client about how to improve their offerings beyond the company’s current product offerings. For Lori, risk has paid off in a big way, and differentiated her from the rest of the marketing world in a big way.

Read More; http://www.huffingtonpost.com/laura-dunn/women-in-business-lori-se_b_6892024.html

Advertising For Business Success With White Shark Media

Even the best businesses need a regular amount of advertisements to keep the customers coming in. If the advertisements stop, the influx of customers will also stop. For one thing, they will get the subconscious idea that there is nothing new going on with the company. This will also give them the impression that the company is more or less “dead”. This is one of the reasons why it is important to advertise. People need to know how lively this company is so that they can buy something new. However, there needs to be a company that is dedicated to advertising.

One company that is good for advertising is White Shark Media. One of the reasons White Shark Media is a great place to go for advertising is that it is an advertising company. Therefore, it is important for the company to come with a campaign that is going to bring forth some really good results. This company knows that there is an art to attracting customers. Therefore, it does everything it can to make sure that it is able to manage that for its clients. As a matter of fact, there are a lot of thoughts that have to go into advertising for AdWords.

Fortunately, White Shark Media is so skilled advertising for AdWords that it can bring forward an in a very short amount of time. This aspect of the business makes so that people don’t have to worry about time. After all, time is of the essence when it comes to making money and keeping the business going. White Shark Media knows how to use keywords for ranking and make sure that the message is relevant. Then people will want to click on the ad to see what is being offered to them.

White Shark Media makes advertising quick and simple for their clients. They also make sure that their clients are in the loop for their campaign. After all, it is important for clients to have analytical data so they can see the specifics of how well their ad is doing. The specifics is needed to move forward.