How Kate Hudson’s Fabletics has been Set Apart from Competitors

In three years, Kate Hudson’s athleisure company has grown a 250 million dollar revenue run rate, succeeding at a time where Amazon controls at least 20 percent of the fashion e-commerce market. The company was launched in 2013 by the mother of two; a brand developed on a flexible membership model. Boasting over a million members in a market dominated by a slew of powerhouses, Fabletics allows its supporters to shop from a verity of new styles each month. It also plans to launch online workout classes and wellness content to empower women and encourage them to be active for healthy living. Currently, Fabletics uses the subscription mechanic approach to sell athletic wear to its customers.


Kate Hudson’s company has succeeded due to its convenience, and high membership, focusing more on making its brand inspirational. Fabletics strategy has been based on brand recognition, customer experience, and exclusive design, and this has, in turn, payed off given that the company is on its way to opening more physical stores adding to the sixteen already open in Illinois, California, Hawaii, and Florida.


The Effects of Reverse Showrooming


Although showrooming has played on the negative for most companies, it has instead worked positively for Fabletics. The strategy used by the company has been seen to help in building relationships, allowing them to get to know the market better. This is why at least 25 percent of people walking into the stores end up becoming members. Fabletics stocks its variety based on members’ preferences, real-time sales activity, and online sentiment.


Kate Hudson’s take on the Winning Athleisure Brand


The winning actress and sports enthusiast Kate Hudson has seen her company grow to beat industry long-term leaders like Nike and Athleta in terms of pricing and quality. The company is also using big data to track the buying preference of consumers and accurately predict future demand. In her journey of building fashionable fitness wear, Hudson has learned many lessons.


For instance, in a market flooded by expensive activewear, the way out to winning was to identify opportunities and zone in a space others did not see. Not only did she cut prices, but also decided to design attires of different sizes and shapes. She was also inspired to create clothes that would encourage workout, especially since most Americans struggle with health issues. Also, new collections are launched every month.


Unlike most companies, Fabletics can be defined as a risk-positive brand that fully understands its customers. In today’s fashion industry, it is impossible to build a brand without considering the strategies of competing with Amazon. Fabletics sets itself apart in the platform by offering exclusive products, incorporating data science, and enterprise technology. When making a purchase, it is advisable for you to take the lifestyle quiz to identify the apparel that best suits you.

Legendary Lime Crime Lipsticks

Lime Crime has a new lipstick in a tube that sparkles and looks fabulous in the Diamond Crushers collection. With a eye-catching glitter Diamond Crushers has a variety of colors.


  • Stripper Pink
  • Trip Purple
  • Fluke Diamond Crushers is a unicorn approved lovely lipsticks are $18.00 each. This time sliping away from glitzy and shiny to a darker new collection Metallic Valentines. The original liquid matte lipstick inspired by rose petals Metallic Velvetines in these shades.Red Hot EclipseRaisin HellPoshBlondieLanaHappiVibeMercury




  • Red Hot
  • Eclipse
  • Raisin Hell


  • Posh
  • Blondie
  • Lana
  • Happi
  • Vibe
  • Mercury


  • Dope
  • Choke


These Metallic Valentines are $20.00 each.

They know how beautiful the Metallic Valentines look when you pucker up so they have a new Matte Valentines collection.


  • Dream Girl
  • Scandal
  • Red Rose
  • Red Velvet
  • Rustic
  • Beet It
  • Saint
  • Wicked
  • Teddy Bear


They know how is women really love their amazing lipstick collection. With a limited edition mini tubes Velve-tins. Let’s not forget our old favorites Perlees and Unicorn lipstick collections.

Lime Crime by Doe Deere who wears every lipstick so she knows they are lip approved. Also a out of this world lipstick colors so dare to be bold of its what you love embrace it your not the only so show the world your favorite Unicorn shade. Lime Crime inspires women to go for what they love even if the colors aren’t a nude gloss be brave and flirtatious with a lipstick that loves you as much as you love it. Unicorn approved lipsticks so you can be a nerd.



Jennifer Walden: Best Cosmetic Surgeon in Austin

In the recent times, noninvasive procedures such as Botox, skin smoothing lasers and wrinkle erasers have become very common. In the United States, these procedures are performed almost every day by cosmetic and plastic surgeons.

For individuals looking who want to rejuvenate their faces and body, going under the knife is currently the most successful way. There are different doctors offering these services in the country, and their names are all over the news. At the moment, the top requests remain nose reshaping, breast augmentation, liposuction, eyelid surgery and face-lift. Jennifer Walden is one of the doctors who have done well in the industry.

According to the Harper Bazaar Magazine, Jennifer Walden is one of the twenty four best cosmetic surgeons in the US. Many people say that she is a woman who has got everything. She has become very acknowledged in the field. She had the opportunity of training with some of the best surgeons in the country, and this made her establish a good practice in a place known as Manhattan. Later on, she relocated to her hometown, Austin, and she has been practicing there.

Jennifer is among the women who have done very well in the male populated industry. She is also a member of directors at the American Society for Aesthetic Plastic Surgery. When Jennifer is not treating her patients, the surgeon uses her time publishing and writing books. She believes that her children and family have inspired her to become what she is today.

Many of her patients know her as a strong, assertive and caring woman. She is extremely friendly and warm to her patients, and this puts her patients calm and relaxed whenever they go for a checkup. The kind of confidence and calm she portrays is a sign that she knows what her job requires. She is a very busy person because of the nature of her way, but she never appears rushed when her patients look at her.

In her office, Jennifer Walden controls everything that happens in the environment, but her employees never find her harsh. She always has a very long list of patients waiting to see her and get her elite services.